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The world of sports is a very male-dominated area. Gender equality is an objective that must be pursued in a…

The 2025 NFL draft came and went in a flurry of activity, with many players hearing their names called before…

The US Open is the fourth and final Grand Slam tournament of the year, taking place every September over two…

The athletes who reach the pinnacle of their sport rarely retire easily. In fact, a study in the Qualitative Research…

The World Series is the pinnacle of baseball. It’s a series of heart-pounding games that are filled with drama and…

Ice hockey has a unique place in Olympic winter sports, a high-intensity team sport whose edge-of-the-seat drama has made it…

Athlete endorsements are a key strategy for brands that want to elevate visibility and boost credibility, leveraging their aspirational images…

Whether bringing down Jose Mourinho, marching against their club’s owners or pushing back against plans to commercialize football, these stories…

People’s passion for sports is ever-growing and emerging digital technologies are offering exciting new ways to engage. From hyper-realistic skills…

After a dismal first round, Rory McIlroy has made up huge ground to claim a share of the lead with…